Scott McCloud: Just Because You’ve Decided to Sell Out Doesn’t Mean Anyone’s Going to Buy

Write for yourself. If you just write the kinds of stories you think others will want to read, you’ll be competing with cartoonists who are far more enthusiastic for that kind of comic than you are, and they’ll kick your ass every time. Or to put it another way: “Just because you’ve decided to sell out, that doesn’t mean that anyone’s going to buy.”